The world’s most technologically advanced hearing aid was born from a father’s promise to his hearing-impaired daughter. This promise embarked Sam Thomasson on a remarkable journey that became Zounds® Hearing. Sam saw the frustration Kate was having with her traditional hearing aids, affecting her speech, her capacity to hear in a noisy environment, and even her ability to hug. As an accomplished electrical engineer, Sam vowed to create a hearing aid that would solve these problems. Sam’s determination to build the perfect hearing aid produced 57 patents, eliminating background noise, improving sound quality, reducing feedback, and much more.