About Us

 

As the 2nd career phase of life approached, and the empty nester period was right around the corner, we decided that owning our own business would give us a little more control over our destiny and would give us something meaningful to do together. We also realized that it was a great fit for each of our skills and characteristics, one being a great people person with a caring heart, and the other a detailed thinker and planner. While investigating business alternatives, a brief time of caring for an ailing Dad developed a passion in us for the over-50 population, and the Zounds option came to the forefront. At one of our daughter’s choir performances, our parents had to change batteries in their hearing aids, and that was confirmation we were making the right choice.

At the Zounds Hearing Center in Webster, NY, you will find caring support as you take the steps to improve your quality of life through better hearing. Sam Thomasson and the Zounds engineering staff have developed a superior product with their noise cancellation and ‘cone of listening’ directionality, and the rechargeability makes them hassle-free. Pricing is also superior for comparable number of channels, due to having less middle-men taking a piece of the pie. And our highly-skilled Hearing Consultant will make sure your concerns are heard and you are treated with respect. Hearing Evaluations* are always free and no-obligation. No molds are required, so Aids can be fitted and programmed to your unique hearing loss in about an hour, and you can try them out right on the spot. If you choose to purchase, you can leave the store hearing better the same day.

Come in and meet our staff, and learn how your life can be improved through better hearing. You’ll be glad you did.

 

THE ZOUNDS STORY

Zounds was founded by Sam Thomasson, an Engineer and entrepreneur who has spent his career developing new technologies in the medical device and consumer electronics industries. Sam is also the father of a hearing-impaired daughter and has witnessed the problems associated with today’s hearing aids. Sam promised his daughter that he would develop a hearing aid to address the key problems common with other high-end hearing aids. Zounds’ breakthrough technology is the fulfillment of a father’s promise to his daughter and the solution for dissatisfied hearing aid users around the world. Zounds utilizes a combination of internally developed and exclusively licensed technology from Acoustic Technologies, Inc., where Sam Thomasson is the founder and former CEO. At Acoustic Technologies, Sam created high-performance semiconductor chips and related software with low power usage algorithms that dramatically improved voice and sound quality in cell phones, video phones, desktop phones, conference call phones and automotive communication systems. For Sam, it was a logical extension to leverage this superior technology at Zounds. Zounds’ goal is to offer a portfolio of hearing aids and wireless devices that provide the world’s best performing technology at an affordable price to anyone with a mild, moderate, or moderate/severe hearing loss.

Our long term customers often ask about Kate, and want to know how she is doing. The little girl who inspired the Zounds revolution is now a senior in college, studying electrical engineering. Inspired by her father, she wants to follow in his footsteps by helping others through technology. During school breaks, Kate works with the Zounds team on new technologies that she will someday benefit from herself.