About Us

Zounds was founded by Sam Thomasson, an Engineer and entrepreneur who has spent his career developing new technologies in the medical device and consumer electronics industries. Sam is also the father of a hearing-impaired daughter and has witnessed the problems associated with today’s hearing aids. Sam promised his daughter that he would develop a hearing aid to address the key problems common with other high-end hearing aids. Zounds’ breakthrough technology is the fulfillment of a father’s promise to his daughter and the solution for dissatisfied hearing aid users around the world.

Zounds utilizes a combination of internally developed and exclusively licensed technology from Acoustic Technologies, Inc., where Sam Thomasson is the founder and former CEO. At Acoustic Technologies, Sam created high-performance semiconductor chips and related software with low power usage algorithms that dramatically improved voice and sound quality in cell phones, video phones, desktop phones, conference call phones and automotive communication systems. For Sam, it was a logical extension to leverage this superior technology at Zounds.Zounds’ goal is to offer a portfolio of hearing aids and wireless devices that provide the world’s best performing technology at an affordable price to anyone with a mild, moderate, or moderate/severe hearing loss.

Our long term customers often ask about Kate, and want to know how she is doing. The little girl who inspired the Zounds revolution is now a senior in college, studying electrical engineering. Inspired by her father, she wants to follow in his footsteps by helping others through technology. During school breaks, Kate works with the Zounds team on new technologies that she will someday benefit from herself.

Zounds of West Michigan

Dan Hendon - Owner
After 30 years in the auto industry as an engineer, manager and business executive, I started looking for my own business. When I heard about Zounds there seemed to be an immediate fit – a great product, a way to help people and a business all in one. What I didn’t realize was that the helping people part would be as rewarding as it has been. When you look at a person and can see the change that better hearing makes in their eyes and smile, you realize how important this is. Our team has helped people hear the music they love again and daughters see their mom re-engage in conversation and laughter. Thanks to a great Zounds product we get the opportunity to help people get their lives back with better hearing.
We’re looking forward to helping more people in our community with their hearing.

Jonathon Wake – Hearing Instrument Specialist
Jonathon trained for his role in central Indiana over 5 years ago. A little over a year ago he moved with his wife Kristi to Michigan. When he learned about the Zounds opportunity he was excited to be involved with a company whose goal was to make the best technology hearing aids available to as many people as possible. He is dedicated to helping families experience better communication, partnership and opportunities through the highest quality of hearing care and support. Jon enjoys spending time with his wife, fishing and being outdoors when he is not working.

Kimberly Colt – Client Care Specialist, Jenison
Kimberly comes to Zounds with a wide range of previous experiences including 15 years in healthcare, real estate sales, banking, and retail. This wide range of customer experience makes her a great Zounds fit. Kim is very passionate about helping people improve their quality of living. In Kim’s spare time she enjoys spending time with family and friends, cooking and riding bikes with her husband, and doing a wide variety of arts and crafts.

Heather Sova-Shevock – Client Care Specialist, Grand Rapids
Heather has worked in the health care industry for over 20 years. Her previous experience in a hearing instrument office and with home health care makes her a perfect fit for Zounds. She is committed to superior customer service and strives to make every client comfortable and relaxed.